Everyone wants to get traffic to their website. Whether you are running a blog or selling a product, traffic to your website is always a plus. How do you get traffic though? Simply sending out your website to friends and family is beneficial but more is needed to truly grow the traffic to your website. With these 3 tips, you will be able to see noticeable increases in the visits to your website.
- Target Audience
This is the most essential part of getting more traffic and essential “customers” to your website. You must know who you are targeting. Simply saying you want everyone to visit your website isn’t very realistic. If you are not targeting your audience then you have no true goal. This requires a little bit of research. Break people into groups. It’s easy to start with thinking about if you’re targeting men women or both. Next, you can move to an age range. How old is the audience you want to target? For example, you probably wouldn’t try to target 18-year-olds for a life insurance policy. These are simple questions you have to ask yourself, yet they will make a huge difference. Moving forward you can look into demographics like where your audience might live or their income. All of these will help you focus on the exact group of people who will be interested in your product, service, or content.
- Hand Out Business Cards
In today’s age, we forget some of the most instrumental forms of advertising. Business cards serve multiple purposes. With a properly designed business card, you express your brand in a professional manner. People want to do business with professionals. Business cards are one of the cheapest forms of advertising. Go to stores, and ask if you could leave a pile of cards on a countertop. You’ll be surprised by the leads that can come just from handing out cards. Leave your name, contact info, along with your website link and see if your traffic begins to increase.
- Invest In Your Website With Ad’s
If you truly want more traffic it will cost you. Facebook, Instagram, and Google are some of the places you can go to find affordable ads to run. You can set a daily budget of how much you are willing to spend and how many days you want your ad to run. These platforms run ads catered to your target audience so that people searching for what you offer, find your website. It’s simple, your ad will be shown to the people who are interested. This takes a lot of the work off of your hands. Within hours of your ad going live, you will see the impressions and clicks that lead to traffic to your website. With this, you will be able to make money from sales or views on your website which you can use to run more ads. I find it effective to run multiple ads. For example, I may run a Facebook ad for one week, Instagram ad for 5 days, and a Google ad for a month all at once. This allows you to have the traffic coming from multiple channels.
Give these tips a try to boost your traffic and have a more successful online presence.